The Magic Egg Cleaner was performing a very useful purpose on the farm, however, the speed of the machine was not sufficient to match growth of egg production. Roland Haney, a salesman for the Powell brothers, conceived the idea of replacing the sanding loops with nylon brushes and spraying the eggs with a water based cleaning solution. He sold the idea to the Powell brothers and the Aquamagic Egg Sanitizer was invented. The original machines did not sell well as the idea of washing eggs was not an accepted practice by the USDA. Mr. Haney traveled to Washington D.C. where he convinced USDA officials that his method of cleaning was equal or superior to "buffing." He later added a grader to the machine which made the Aquamagic the first egg processor that candled, sanitized and graded eggs in one step.

In 1984, Cal-Mar Industries purchased the company and moved it to Modesto, California. They expanded the market for the machine by introducing its benefits to the breeder industry for all avian species, not just chickens. The machine is now used to sanitize turkey, duck, goose and game bird eggs as well as SPF eggs used in the production of both avian and human vaccines.

In June 2000, Russ Larson and Gorden Barker of Barlar Industries purchased the company and relocated it to its current location in Marion, Iowa. With their combined experience in the poultry industry they have improved and updated many aspects of the machine. With the new look and updated features come a new name - Sani-Touch.

In July 2015, Justin, Lauren, and Dawn Enzinger of Enzinger, Inc. purchased the company from Barlar Industries. They brought innovation to the product line and many advancements to the backend of the company. After a devastating fire at the Osage, Ia facility, they successfully moved operations to its current location.

In May 2022, Christopher Olson of e4o6 Inc purchased the company from Enzinger, Inc. Christopher and Justin's connection goes back 20 years to their time spent at Illinois State University. Christopher plans to carry the company forward with a focus on additional product offerings and sustainability. His background in sanitization, metal working, and business development provide a solid framework to further grow NPE. His wife and four young daughters have been extremely supportive and are eager to become involved in the future.